Steam Whistle Brewery

Question: Discuss about theSteam Whistle Brewery. Answer: Introduction Steam Whistle Brewery is a famous company located in Roundhouse Park, Toronto. Physically, the company covers an area of about 42,000 square feet and employs 138 people across the country including the part-time and full-time staff (University of Toronto, 2009). The company has three office spaces including administration and marketing, events, and the distribution section. In most cases, the companys production and capping or bottling happens within site. The tour was possible because of the presence of the Event Managers, Jenifer Draper, who acted as a tour guide so that as a client it could be feasible to enjoy the tour and taste of the Good Beer Folks. Tour Guide Business Card The Good Beer Folks welcomes everyone including families and friends to have a taste of the brewery tour. Based on the tour guide business card, an individual can access information on how Canadas premium pilsner is manufactured, and also allows the tour t interact with friendly staff and enjoy the beer. With the tour, it becomes possible to learn why the designed as one of the Torontos green buildings and the history regarding the company. Therefore, the tour guide shows how the activity is entertaining and educative. Nonetheless, the obtained card provides the procedure involved in booking for the tour as the visitors would get the guided tour of the firm and bottle of steam. The tours are offered on Fridays, through to Sunday, and offered on a first-come-first-serve basis. Interestingly, the business guide showed that the company rarely allows booking in advance. The tours remain busy during these three days, and the event managers would recommend early arrival to ensure the visitor secure a spot on tour. The tour guide business card indicates that the visitor must make reservations 12 hours in advance, and the company recommends that the visitors should make the reservations between Monday and Thursday. For group inquiries or reservations, the company provides an email Shane@steamwhistle.ca. Since 9th August 2016, the customers enjoy a complimentary purchase or sample of pilsner. Conversely, the client needs to have proper ID. The visitors can also make inquiries through contacting the Retail Store any time after 1100hrs. Importantly, the company welcomes everybody of all abilities to enjoy the tour as the company has accommodated service animals and assisted devices. For the support staff, they can visit the brewery free of charge, but they must contact the Retail Store to make arrangements. The Beer Store remains open on all holidays excep t the New Years Day and Christmas Day. Main Product or Service Steam Whistle Brewery specializes in the production of Czech Style Pilsner that it distributes to various restaurants, liquor and beer stores, and bars in Ontario, Alberta, and BC. Similarly, the company hosts many events at the facility thus acting as a secondary business and use the opportunity to sell Steam Whistle merchandise on the firms website. The company has also established a retail store within the facility to sell its products (Kendra, 2016). The company targets the working class with a stable income. These targeted customers are notably in their mid-40s and 50s. However, to maintain and expand its market share, Steam Whistle Brewery targets all customers above the legal age worldwide. The company offers a sample of award-winning different unique event spaces that can comfortably accommodate groups of up to 70 people. With the help of the onsite events teams, the company can provide the visitors with relevant details regarding the function. The Roundhouse remains an architectural gem having large multi-paned windows, exposed red bricks, hand-hewn supporting pillars, and 30-foot ceiling (The Good Beer Folks, 2014). The atmosphere is very social and inviting thus makes it an amazing venue where clients can host events. Indeed, the company has been home to weddings, art shows and auctions, book readings, media launches, concerts, charity, corporate parties, and fundraisers. In hosting such events at the company, it is important to contact the event team through events@steamwhistle.ca. In conclusion, the company has the best manufacturing and scheduling techniques that would meet the expectations of the visitors. Through the machine-based manufacturing processes and quality control strategies, it has become possible to serve the interests of the targeted clients. Steam Whistle Brewery uses a proactive maintenance policy by undertaking regular maintenance procedures using equipment. The proper maintenance practices have ensured the plant remains productive, efficient, and profitable. Nevertheless, the company also conducts an annual plant shutdown for at least two weeks so that its engineers and technicians, in particular from Europe to overhaul and replace obsolete parts of the firm. These activities rarely affect the tour practices because the demand to host unique events is high. References Kendra. (2016, Sept 21). Tasting for greatness. Retrieved from https://www.steamwhistle.ca/blog/2016/09/21/our-internal-taste-panel/. The Good Beer Folks. (2014, May 9). Food truck schedule at Steam Whistle Brewery. Retrieved from https://www.steamwhistle.ca/blog/2014/05/09/food-truck-schedule-at-steam-whistle-brewery/. University of Toronto. (2009). Web strategy framework. Retrieved from https://neuropersona.files.wordpress.com/2009/03/steamwhistle_2009.pdf.